There is no recipe to my design work. It is an intuitive, fluid design process that morphs and adapts to the vision of each client, creating the perfect balance of imagery, typography, color and texture. There is no one medium either. Concepts are passed from hand drawn sketches through digital media in an evolutionary cycle in constant search and refinement of my client’s visual identity. Each essential element of the final design must fit together in the most efficient way possible for a perfect balance of aesthetics and purpose. Conveying my client’s vision into a design reality is a privilege, and a crucial step in establishing an effective visual communication between my client and his/her audience.