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Kimberley Nguyen

B.F.A. Graphic Design

            Design holds a sense of power; the power to evoke feelings, influence opinions, and persuade action. Look around. . .design is everywhere ­­– advertisements, websites, billboards, brochures, packaging, and the list goes on. These things overall impact our society and shape who we are. As a designer, I have that responsibility to utilize that power and apply it efficiently. I take pride in creating useful, functional, and intelligent designs that at the same time demonstrates attractiveness and an overall wow factor. I want to grab the audience’s attention, and keep it.

As important to me as making sure my designs are communicated easily and quickly, I strive to make sure that my designs are memorable! As I progressed as a designer, I grew to appreciate simplicity and I became more minimal in style. I gravitate toward clear and simple, yet unique and creative solutions. See, it’s simple to create a complicated design, but it’s complicated to create a simple design.

            My creative process begins with coffee - of course, then research and more research. I ask countless questions in order to get all the information I need to fully understand any project I approach. I venture through all possible avenues to find inspiration – from my own noggin, books, the Internet, conversations, traveling, anywhere and everywhere. After brainstorming, I sketch, refine, execute, refine, refine some more and then I finalize for production. I make sure all questions are answered, all problems are solved, and everything works harmoniously, neatly, and functionally - a Kimplete Design!

Portfolio

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